Are you new to Instagram? Are you a bit baffled by it’s features and how it all works? Well, I was too. I’m still figuring it out in fact. I know there are many trainings available and documentation on how you can make Instagram work for your business. I have taken a few where I can learn at my own pace and I’ve learned a lot! However, one thing they all seem to have in common is that you need to be posting on a daily basis. Multiple times a day at that.
As an aspiring mompreneur, I don’t have the time to post 2-3 times a day every day. It’s important to me to have a cohesive look on my account, so the time it would take to edit the photos and post throughout the day would basically eat up my entire day. While I’d love to do that and build a large following quickly, I am at a point where I need to take it slowly. I will designate a day or two a week where I do post a few times a day. These days are great and I do gain more followers whenever I do this, yay!!
On the days I’m not able to post, I try to actively comment on accounts I follow. I also try to find new accounts to follow. How do I find those accounts? It can be overwhelming to try and find your “ideal client” accounts. Some of the accounts I follow are already using my styled stock photos. Some are just big fans! I look to them to help me find others who share their interests. Sometimes it’s as easy as seeing who else has commented on their photos. Other times, you need to do a little digging.
Here is the tool I found within Instagram to help me find these accounts. Did you ever notice when you follow someone new, three suggested accounts pop up as who you might like to follow? I used to think if I didn’t act on those right then, they were gone. This is not the case! Let’s take a look at my personal account as an example. As you can see, I don’t use it much 😉 There is drop-down arrow to the right of “following”. If you click this arrow, it will show you accounts similar to the account your viewing!
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There you go, those suggestions that originally pop-up are still there for you. If you follow some of those accounts, it will repopulate with someone new!
This is ideal if you are using Instagram to find your ideal clients. It has helped me so much. Since I’ve found this feature, I feel like I’m following accounts that are much more relevant for me to follow. A lot of times, they feel the same too and follow me back! As a result of this, I’m also getting much more interaction on my Instagram account. With the new algorithm, I want to be sure I’m getting engagement on my posts.
This one feature has helped me tremendously. I hope it helps you too! In your down time, it’s a really efficient way to make the most out of your Instagram!